Finding it difficult to select the best SEO specialist for the business?. Yes, I do know that finding the right SEO Company is simply not a piece of cake. A wrong decision not only will put a hole in your pocket but also waste valuable time which a non competitive individual will waste. There are plenty of people in the SEO fraternity who follow unethical techniques. You will find amateurs in the SEO industry who really don’t understand what is right and what is incorrect. They are also not aware about latest Google’s algorithm updates. The shady website optimization strategies of 1990’s don’t work in 2020 But companies and freelancers still follow them and hence no results are achieved for the business. Black hat strategies and assembly line search engine optimization tactics does not work anymore in 2020. But these idiots still practice mass link building which is considered unethical by search engines like Google and Yahoo.
How Hiring a Poor SEO Freelancer can be a Big Problem
Google launched their big SEO engine update with the name of Google Penguin that was launched in 04/2012. All those websites which did not follow the search engine guidelines on links were affected by this update. even prior to 2012, Google knew about these black hat strategies. The actual difference is that earlier it was a manual penalty and now its is automatic using Google penguin. Earlier most of these spam back-linking used to work (till 2008-2010) but then Google got more strict in this. If you want to forget your website then simply you are welcome to use black hat methods for backlink building. Google penalty is usually resolved but an important factor is that your SEO freelancer should be aware of about this. Unfortunately what happens is that your own SEO freelancer will erase all of the communications which your website will get for penalty. So, you will not find out about these practices and harm caused to your website. Coming out of penalty will not be quick even if you think of changing your agency. Without reports will make your life or your new SEO agency’s life challenging.
Best 3 things to expect from a genuine Digital Marketing Agency
1)On-Page & Technical SEO.
SEO strategy is important. Search engine optimization is a long term investment decision.
If you are looking for short-term fast results then probably you should go for Google Pay Per Click. PPC will help you generate sales opportunities in no-time by putting your ad on page one of Google. Google PPC includes a huge display network also. Honest SEO is also called white hat search engine optimization. It concentrates more on customers instead of on engines like google. On-page elements of the site like written content, meta title, meta description, header tags and site speed play an essential role in white hat search engine optimization. Any intelligent search engine optimization freelancer will commit a lot of time on on-site plans and implementation.
Link building is actually the key important element in SEO for hard keywords. Link-building currently and moving forward is all about connection and written content. Is your SEO company building backlinks the white hat way? That would be worthy of requesting. Backlinks reports in a spreadsheet structure should be examined every calendar month. The quality of backlinks is much more critical in Search engine optimization than the volume of backlinks made by your SEO organization. Finding good sites takes a lot of hard work and good SEO marketing will always take time to find fantastic web-sites. It really is a time-consuming task like a researcher.
3) Regular Reporting
If you work with a competent SEO agency then these people will always share weekly reports for all on-site and off-site jobs performed on the website. on-page SEO should be reported in a report by your SEO freelancer|It would be good to have records in Google docs about on-site improvements. I prefer Google docs because of the real-time tracking benefit. Reports keep you on top of your campaign and closely observe the performance of your SEO firm. Every one of the links which are created for your website should be in a Google Spreadsheet with login details or information of the webmaster. By any possibility, if you need to review the particular live backlinks, the actual report will be very helpful.
Good SEO freelancers are always clear in reporting. However, people fall prey to low cost SEO expert who provides dirt cheap price tags and do incorrect promises. SEO agencies should be considered more like partners who can increase the value of your business, so it is vital that you pick the business wisely.