Any startup has little time or money and no proven assumptions. That’s why it’s called a startup. Throughout the life of the AppCraft studio, we launched our own projects, and we are doing it now. From our own experience, we were convinced that the following strategy is optimal:
- To reflect on the idea that emerged, look at the existing examples, paying special attention to closed mobile applications. It is very important not to forget the systematic error of the survivor.
- Make a list of everything that could be done in the project.
- Then spend as much time throwing away anything that the product might not exist. If the main objective of the application, that is, the solution to a specific problem of users, is achieved without functionality – it should be discarded without hesitation.
- Make a marketing plan, at least rough. If you don’t think about it at first, you’ll have to redo and add a lot at the start of the ad campaign.
- Write a detailed Terms of Reference (TR). For a startup, it must be precisely detailed in relation to mobile applications for already established business processes. If there, in case of questions, the answers are easily found among the established rules, and the treatment of entire sections is possible. Writing a TR is creating a product.
- Immediately start a marketing campaign according to the plan developed previously, without waiting for the first version of the product. To gain an audience and establish close cooperation with them is a very difficult task, and that is what you are doing by creating a mobile product. Therefore, you need to start doing it as soon as possible.
- Develop the first version of the product, testing it on discussion groups. Go through three to four cycles of processing and refining depending on the information gathered.
- Perform a soft launch on the formed cohorts of the intended target audience. Cut out the non-working cohorts and focus on the more responsive ones.
- Go fast, focusing on early adopters. You have to communicate with them. Their loyalty should be appreciated.
There is a lot of work in the stages of Maven Digital app Development Company in Dubai, especially to establish a productive connection with users, and since resources are limited, they must first be properly allocated.
Budget allocation when creating a mobile application
The majority of resources, around 60-70%, should go to gathering an audience, including direct advertising, forming social media groups, buying articles and partnerships, and much more. Other methods of fully viral products grown without spending a single advertising dime are extremely rare. If that happens to your product, that’s wonderful, but you better be able to shoot multiple times and hit the target without relying on a powerful shot in the top ten. Of the remaining budget, 25% should be allocated to creating the MVP (Minimum Viable Product), 25% to project management and 50% to improvements based on the results of test cycles. First, an MVP is created, and then a few quick cycles of improvement and refinement are performed on test cohorts. Then, a transition is made to larger duty cycles. It is important to understand that modern computer products are services. They are not written once and for all. They are constantly evolving, adapting to the surrounding reality and to the changing needs of users.
How we help launch a mobile product
First, we protect your idea by signing a CND – a nondisclosure agreement. Each specialist in our team who works on your project has a similar agreement signed with the studio. Yes, in the modern world, patenting is not as important as the speed of building business processes and the ability to educate an audience for a product. However, a successfully launched product is a lot of capital, and you have to work with it very carefully. Therefore, protecting your right to your mobile application is paramount.
Then we move on to the next stages of development:
We perform market analysis and write a detailed analytical report that shows the history of experiences in this niche, current competitors, links to global consulting firm research and recommendations. We help formulate a marketing strategy. We draw up specifications with you, create a clickable prototype and organize the collection of information from the focus group. We develop an MVP, prepare for a smooth launch, and organize the collection and processing of statistical information. In an article on launching a mobile app, we wrote about this in more detail. We assist with the launch, monitor the technical condition of the product, provide support, and A / B tests for key features. If necessary, we will organize communication with investors and assist in negotiations on technical matters. The development of a large number of mobile applications has allowed us to understand how each step is best accomplished – and how not to do it. Of course, every product is unique, but there are characteristics common to the process that increases the chances of success.
Yes, the first version of the developed product may not work. In fact, as a rule, it does not work. Everything we do for the first time rarely works well. Therefore, the launch process does not assume at all that the following sequence is exactly what will happen:
After the specification has been developed, a clickable prototype is presented to the target audience. We ask potential users to give a rating from 0 to 10 – how likely they are to install such a mobile app. Almost everyone puts 7 to 9 – that’s politeness – no one will actually use the product. With a rating of 10 – most likely, yes, they will use the product. Success is measured in tens. If the answers are not sufficient, the product must be remade.
A developed MVP is executed on test cohorts. Here the statistical data is analyzed in detail and, again, rotations of individual functions or even of the entire product are possible. During the soft start, the process of finding the best features continues. Some functions are amorphous and can be changed at any time, some are removed, and others are added. If, after many attempts, it is still not possible to achieve profitability, a more radical change in the business model would be considered: partnerships, creation of a product for a specific customer, barter cooperation and other options. It might happen that the result is not quite what it was designed, even in essence, but if it works and fixes people’s problems and saves you money, that’s great. We will help you every step of the way on this difficult journey and gladly share our experience. Doing something great together is always very interesting and exciting.